International Project for Low and High Technics in Contemporary Media Art

Critique of Pure Image – Between Fake and Quotation

A project of the Art Today Association
in collaboration with Code Flow
written and curated by Dimitrina Sevova


Alexandra Croitoru

Powerplay – Untitled and ROM Series
4 digital prints on canvas, 2004; 5 digital prints, 2004.


Alexandra Croitoru is a photographer and artist based in Bucharest, Romania. She was born in Bucharest in 1975. She graduated in 1998 from the Graphic Department of the Arts Academy Bucharest. Since 1999 she has been Assistant Professor in the Photo-Video Department of the University of Arts in Bucharest.
At first glance, Powerplay displays a striking symmetry, a seemingly untroubled clarity of premises. Power is obviously the matter of the debate and the portraits are divided between 'winners' and 'losers'. Power, in its first instance, appears either endowed with easily detectable attributes or bearing the features of a famous face - the emblem that 'is the message', that claims an 'ultimate answer', that irradiates and appropriates that part of the collective unconscious that has been eroded by prejudice and mediatic repetition. (Mihnea Mircan)

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art today lab 2005